RESUME

Director, Marketing Events, Leading Authorities, Inc.        August 2022 – Present
 

- Develop and implement comprehensive event strategies that increase revenue and market share

- Manage social media and email marketing campaigns, including content creation and scheduling

- Conduct market research to identify trends and consumer behavior to optimize marketing campaigns and identify growth opportunities

- Improve efficiency and advise solutions to streamline and re-imagine processes

- Collaborate with cross-functional teams to ensure brand consistency across LAI’s three business lines

- Manage event budgets and provide regular reporting on key performance metrics to senior management
 

Washingtonian Media, Senior Manager, Marketing & Events

2021 - 2022
 

- Produced content to meet Washingtonian & sponsor brand standards, functionality, and creativity

- Developed and drove event and marketing strategy for over 30 in-person/virtual events

- Evaluated new brand and event opportunities for alignment with client goals, target demographics, available budget

- Tracked and reported on key performance metrics and analyzed results

- Produced custom media proposals with the national and local account executives, including custom event sponsorships, and 360-degree media programs with cohesive print, digital, social, and event platforms

- Led and supervised one direct report; provided guidance and leadership, and challenged the team to achieve goals

- Generated revenue by managing event sponsorships, trade partnerships, and cost-effective deliverables

- Built and maintained effective client and partner relationships

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The Aspen Institute, Meetings & Communications Associate

​2020 - 2021

 

- Managed logistics for over 50 convenings for the Education & Society  program

- Produced and published newsletters and other regular email communications

- Developed and managed WordPress website content

- Analyzed success across marketing campaigns and optimized for performance and engagement; increased subscribers by 27.5%

- Collaborated with internal and external partners to create messaging that promoted campaigns and events via multiple channels that included paid media, email, web, and press

 

National Retail Federation, Coordinator Member Programs & Relations 

​2018 - 2020

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- Spearheaded all strategy and logistics for ~30 special B2B programs and events for 20 to 5,000 guests; included venue selection, agenda/content development, branding, and marketing, show flow creation, speaker curation

- Leveraged CRM database (netFORUM) with +100,000 member records to maintain committees and track event attendance

- Led strategy for uploading content, editing/creating Drupal pages, and promoting new video platform: NRF On Demand

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