RESUME
Summary
As a highly skilled creative marketing professional, I bring a wealth of experience in developing and executing successful marketing campaigns that drive business growth. With a proven track record of analyzing market trends and consumer behavior, I excel at crafting innovative strategies that effectively communicate a brand's message to its target audience.
Work
experience
Director, Marketing Events, Leading Authorities, Inc. August 2022 – Present
- Develop and implement comprehensive event strategies that increase revenue and market share
- Manage social media and email marketing campaigns, including content creation and scheduling
- Conduct market research to identify trends and consumer behavior to optimize marketing campaigns and identify growth opportunities
- Improve efficiency and advise solutions to streamline and re-imagine processes
- Collaborate with cross-functional teams to ensure brand consistency across LAI’s three business lines
- Manage event budgets and provide regular reporting on key performance metrics to senior management
Washingtonian Media, Senior Manager, Marketing & Events
2021 - 2022
- Produced content to meet Washingtonian & sponsor brand standards, functionality, and creativity
- Developed and drove event and marketing strategy for over 30 in-person/virtual events
- Evaluated new brand and event opportunities for alignment with client goals, target demographics, available budget
- Tracked and reported on key performance metrics and analyzed results
- Produced custom media proposals with the national and local account executives, including custom event sponsorships, and 360-degree media programs with cohesive print, digital, social, and event platforms
- Led and supervised one direct report; provided guidance and leadership, and challenged the team to achieve goals
- Generated revenue by managing event sponsorships, trade partnerships, and cost-effective deliverables
- Built and maintained effective client and partner relationships
The Aspen Institute, Meetings & Communications Associate
2020 - 2021
- Managed logistics for over 50 convenings for the Education & Society program
- Produced and published newsletters and other regular email communications
- Developed and managed WordPress website content
- Analyzed success across marketing campaigns and optimized for performance and engagement; increased subscribers by 27.5%
- Collaborated with internal and external partners to create messaging that promoted campaigns and events via multiple channels that included paid media, email, web, and press
National Retail Federation, Coordinator Member Programs & Relations
2018 - 2020
- Spearheaded all strategy and logistics for ~30 special B2B programs and events for 20 to 5,000 guests; included venue selection, agenda/content development, branding, and marketing, show flow creation, speaker curation
- Leveraged CRM database (netFORUM) with +100,000 member records to maintain committees and track event attendance
- Led strategy for uploading content, editing/creating Drupal pages, and promoting new video platform: NRF On Demand
Skills
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Advanced proficiency in Microsoft Office Suite
Canva
Social Media Management; Raiser’s Edge
netFORUM
Microsoft Dynamics
Eventbrite
Cvent
HTML
Drupal
WordPress
Social Tables
EMS
A2Z
Workfront
Higher Logic/RealMagnet
MailChimp
Eloqua
DecisionPoint
Airtable
Asana
ClickUp
Basecamp
SurveyMonkey
Google Suite
Apptoto
Certifications
Google Analytics (exp. July 2023)
Digital Marketing
General Assembly
Visual Elements of UI Design,
California Institute of the Arts,
Coursera
UX Design Fundamentals,
California Institute of the Arts,
Coursera
Web Design: Strategy and Information Architechture,
California Institute of the Arts,
Coursera
Web Design: Wireframes to Prototypes,
California Institute of the Arts,
Coursera
Professional Certificate in Event Management, The George Washington University, Washington, DC
Event Marketing Certificate, Eventbrite
Languages
Advanced proficiency Spanish - written and verbal
Education
Virginia Commonwealth University
Bachelor of Arts, Fashion Merchandising
- Minors in Business and PR (Media Studies)